Business to consumer marketing should focus on the various stages of the buying process for a physical good. Engage your target audience and retarget till they convert at your target CPA.
B2C Golden Rules
- Identify your ideal customer for your product.
- Test all ad formats to see if the page converts in it current state.
- Always understanding what is going on in the buyer's mind.
- Trust the campaign data over anything else.
Consumer marketing is showing the consumer how your product will make their life more easier and a must have product. One can convey this notion via the page, and through different forms of advertisements.
Our experience working with various B2C companies has given us expertise on the best practices in digital marketing. We are experts in our craft.
Our Working Process
- Optimize landing page so it converts to sales.
- Setup retargeting on the most popular channels such as Facebook, Google, and YouTube.
- Run ads for sales.
- Test all these campaigns till you find the winning formula.